Browlicks: The Subtle Eyebrow Detail Making Waves

Eyebrows have long been the centerpiece of beauty trends, from the ultrathin brows of the '90s to the bold, bushy looks of the 2010s. But in 2025, the focus has shifted toward subtle refinement—enter the latest trend: "Browlicks."  

"Browlicks" is all about enhancing natural eyebrow hairs with minimal effort, creating a soft, polished look that frames the face without appearing overdone. This trend embraces the natural texture and shape of your brows, elevating them with strategic grooming and lightweight styling. It’s not about heavy sculpting or dramatic arches; instead, it’s a delicate balance of soft definition and effortless texture.  

Let’s explore what makes the "Browlicks" trend so captivating and how you can master this chic, natural look.  

What Are "Browlicks"?  

The term "Browlicks" refers to a technique where individual eyebrow hairs are brushed and styled in a natural, upward direction—mimicking the effect of a cowlick but for your brows. Unlike the "soap brow" trend, which can create a stiff, laminated effect, Browlicks focuses on a softer, more livedin texture with just enough definition to enhance the natural shape of your brows.  

Key Characteristics of Browlicks:  

Lightly lifted hairs – Brow hairs are brushed upwards and outwards for a feathery effect.  

Soft texture – No hard lines or overfilled areas.  

Natural shine – A subtle sheen gives the brows a healthy, groomed look.  

Strategic fullness – Filling in sparse areas without overloading the brows with product.  

Why "Browlicks" Are Trending  

1. Return to Natural Beauty: The shift away from overly sculpted brows reflects a broader trend toward embracing natural features.  

2. LowMaintenance Appeal: Unlike brow lamination or microblading, Browlicks are easy to achieve with minimal products and effort.  

3. Soft Definition: Browlicks enhance your natural shape rather than reshaping or exaggerating it.  

4. CelebApproved: Stars like Hailey Bieber, Kaia Gerber, and Bella Hadid have been spotted sporting this understated brow look on red carpets and in editorial shoots.  

5. Adaptable for All Brow Types: Whether you have thick, bushy brows or sparse, fine hairs, Browlicks work with your natural texture to enhance what’s already there.  

How to Achieve the "Browlicks" Look  

Step 1: Prep and Groom  

Start with clean, dry brows:  

Use a spoolie to brush through your brows and remove any makeup or oil.  

If you have thicker brows, lightly trim any overgrown hairs using eyebrow scissors for a clean base.  

For sparse brows, apply a nourishing brow serum to encourage healthy growth over time.  

Step 2: Brush and Set  

Use a clear or tinted brow gel with a lightweight hold.  

Start by brushing the hairs upwards at the front of the brow.  

As you work toward the arch, brush the hairs slightly outwards rather than straight up.  

Finish by smoothing the tail of the brow with a gentle outward motion.  

Pro Tip: To get that slightly glossy, "licked" finish, use a brow gel with a soft sheen or a brow wax. Avoid matte formulas to keep the brows looking healthy and natural.  

Step 3: Fill in Sparse Areas (Optional)  

If your brows need extra definition:  

Use a finetipped brow pencil in a shade that matches your natural hair color.  

Apply light, feathery strokes to mimic the look of natural hairs.  

Focus on sparse areas or gaps without overloading the brow with color.  

Pro Tip: Always work with the natural direction of your brow hairs to maintain a cohesive look.  

Step 4: Add Definition Without Overkill  

If you want extra definition, use a brow pen to create individual hairlike strokes.  

Keep the strokes light and spaced out—this isn’t about creating a harsh Instagram brow!  

Finish by brushing through the brows again with a clean spoolie to soften the look.  

Step 5: Lock It In  

Use a lightweight setting gel or clear brow wax to hold the shape without stiffness.  

A spritz of setting spray on a spoolie also works well for longlasting hold.  

Pro Tip: For extra shine, apply a touch of brow oil or a lightweight balm over the brows after setting them.  

Best Products for the "Browlicks" Look  

To help you achieve the perfect Browlicks effect, here are some toprated products:  

Brow Gels:  

Anastasia Beverly Hills Brow Freeze – Strong yet flexible hold with a natural finish.  

Benefit 24HR Brow Setter – Longlasting hold with a clear, glossy effect.  

Glossier Boy Brow – Light hold with a natural sheen and subtle tint.  

Brow Pencils:  

NYX Micro Brow Pencil – Thin tip for precise hairlike strokes.  

Anastasia Beverly Hills Brow Wiz – Ultrafine tip with a creamy texture.  

Charlotte Tilbury Brow Cheat – Soft, blendable formula for natural definition.  

Brow Pens:  

MAC Shape + Shade Brow Tint – Fine tip for realistic hair strokes.  

Lime Crime Bushy Brow Pen – Sheer color for a soft, natural look.  

Tips to Maintain the "Browlicks" Look  

Avoid overtweezing: The goal is to work with your natural shape, not reshape it.  

Hydrate your brows: A brow serum or lightweight oil will keep the hairs healthy and shiny.  

Regular Trimming: Keep brows tidy by trimming stray hairs every 2–3 weeks.  

Embrace asymmetry: Natural brows aren’t perfectly symmetrical, and that’s part of the charm!  

Who Can Rock the "Browlicks" Look?  

The beauty of Browlicks is its adaptability:  

If you have thick brows, this technique helps control and refine them without losing fullness.  

If you have sparse brows, Browlicks create the illusion of fuller brows without needing heavy products.  

For those with uneven brows, the upward brushing technique can subtly balance the shape without overworking them.  

Why You’ll Love Browlicks  

Browlicks is more than just a beauty trend—it’s a return to natural, effortless elegance. The minimal yet defined look works for any occasion, from casual everyday wear to fullon glam. Plus, it’s easy to achieve at home with just a few key products and techniques.  

Instead of chasing the next extreme brow trend, Browlicks invites you to embrace your natural beauty with a soft, polished edge. Whether you're stepping out for coffee or heading to a night out, perfectly brushed and subtly defined brows will always elevate your look.  

Ready to try Browlicks? Let me know in the comments which products are your goto for achieving this effortlessly chic look!